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Nongfu Spring Marches on Carbonated Beverage Market and brings novelty to the Market

01-11    

The market share of carbonated beverage in China tops over 60 billion at the moment, but some traditional high sugar carbonated beverages are labeled as unhealthy drinks in recent years. As Consumers are in urgent need of new healthy carbonated beverages, a new opportunity emerges on the market with a value of 60 billion. Different from other carbonated beverages on the market, Nongfu Spring TOT carbonated drink contains more natural elements such as tea, fruit juice and coffee, thus it is a new type of carbonated beverage with healthy feature, which stands for the main direction of carbonated beverage innovation.



Nongfu Spring stands as a bellwether of drinking water enterprise in mainland China, with its product offerings covering drinking water, fruit juice drinks, tea drinks and other market segments. This year, Nongfu Spring launched its new product TOT carbonated drink and brought great vitality to the carbonated beverage market.


Nongfu Spring TOT carbonated drink represents a new generation of carbonated beverage that is independently-developed by Nongfu Spring. Based on the national leading "carbonated beverage production line", the new product series has three flavors, including rice wine, lemon black tea and grapefruit green tea. The first batch of products were launched in Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou and other cities. The bottle body design is inspired by bottle gourd. The special material and smooth texture visually enrich the multilevel nature of the packaging. The label design is based on low saturation hues that match with cyan, green and blue as main colors, making it striking enough but not dazzling. Three-dimensional deformation is adopted in the design of the thee letters "TOT" on the bottle body. The letter "O" in the middle is coiled into the shape of Mobius Ring, making it fashionable and avant-garde. With the double colors TOT" logo design, the visual symbols of three-dimensional space are displayed in a flat way, which endows the product with a strong sense of fashion.


TOT carbonated drink of rice wine flavor is fermented with pearl glutinous rice and traditional  distiller's yeast, with alcohol content less than 0.5%. The combination of carbonated drink and rice wine brings consumers a novel experience of "feeling dizzy for 1 minute and 18 seconds". In terms of taste, TOT rice wine flavor combines rice wine and carbonated drink, while lemon black tea flavor and grapefruit green tea flavor are fruit juice carbonated tea drinks with the combination of tea, Juice and carbonic acid. The mixing flavor brings novel experience to consumers. As for product selling points, TOT focuses on "natural, pure, and no additive". Compared with traditional high sugar carbonated beverages, Nongfu Spring TOT carbonated drink contains less sugar and no preservatives. It emerges as a new carbonated beverage of genuine materials and helps to break the unhealthy and low price image of carbonated drinks. It endeavors to make carbonated beverage a natural, low sugar, and healthy product.


Therefore, it is necessary for Nongfu Spring to develop and lay out new markets and new categories, meet the ever-changing purchasing demands of consumers, and continuously bring freshness to consumers through the iteration of new products, and expand consumer groups.

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