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  • Global Champion! UNISOC Tops the MOT20 Challenge List

    On January 19, 2021, on the internationally authoritative MOT20 Challenge list (Multiple Object Tracking Challenge,MOT), the mota index of the UNISOC multimedia algorithm exceeds 70 points and wins the global championship. It is also the only company with more than 70 points on the MOT20 Challenge list, which shows that UNISOC takes the leading position in the field of multi-object tracking.
  • How to Achieve High-speed QR Code Printing by CYCJET Laser Marking Machine

    With the rapid and continuous development of online marking, the traditional marking like character, digits, barcode can not satisfy some special requirement by different customer. The normal marking only present the directly information when we look at the printing, such as date, serial no, name etc. Along with QR Code technology development and improving, it can carry more valuable information t
  • The Different Technologies of CYCJET Handheld Inkjet Printer

    CYCJET has been in handheld inkjet printer developing and manufacturing from more than 15 years in Shanghai, China. The hand jet printers have been upgraded to the third age, to meet more and more printing application domestic and overseas. Firstly, CYCJET ALT360Pro small hand inkjet printer is the most long-last and the hottest hand model. It can print 1—18mm fonts, including logo, barcode, date
  • CYCJET Automatic Large Character Inkjet Printer in outer packaging industry

    With the increasing demand for inkjet printers, the content, functions, resolution and other requirements for inkjet printers are increasing. Therefore, large character inkjet printers have gradually entered the eyes of users and are gradually accepted by customers.
  • New Launch CYCJET ALT500UV High Resolution Inkjet Printer

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  • Risen Energy’s 250MW EPC project in Vietnam has been put into commercial operation!

    Ninghai China—January 25, 2021--Recently, Risen Energy Co., Ltd. has announced that its 250MW PV power farm project in Vietnam has completed all the tests given by the Vietnam Power Grid Company and the State Commissioning Center, and been officially put into commercial operation.
  • DeepLand Foundation has invested Uranus Exchange in Singapore

    On January 22, DeepLand Foundation had a fruitful communication with CMO Elsa of Uranus and Ms. Li Yuelan, President of China Mega-area, in Singapore office of Uranus Exchange, and successfully signed TS (Term sheet). The first investment will be start in the form of Token Fund, with an intended investment amount of $2.7 million.
  • Can BitDNS challenge Ethereum?

    Recently, I heard that many people are discussing how BitDNS challenge ethereum is becoming more possible. After a detailed analyzing of the problem I understood that this challenge is more than real. Let me explain you how BitDNS can challenge Etherium.
  • AET REMOULD Sapphire Daytona National Collection - Cultures in Watches

    Recently, AET REMOULD launched Sapphire Daytona National Collection. Each country has its own unique culture, and those amazing cultures make the world colorful. Every watch has its unique charm, with various shapes, materials, and functions constitute a desirable watch world.
  • US Congress riots: who is behind the Chinese intruders

    The US Congress riots of U.S. Congress bred an unprecedented absurdity under the global epidemic at the moment. On January 6, 2021, the US Capitol building was violently intruded by supporters of US President Donald Trump. Sixty-five days ago, on election day night, Trump walked up to the podium in the East Room of the White House and declared he had won the election. He even tweeted an hour befor


Nongfu Spring Refreshed Natural Mineral Water in Collaboration with The Lost Tomb, Delivering a Different Experience to Consumers


For a long time, people's deepest impression on Nongfu Spring is nothing more than the slogans such as "Nongfu Spring tastes a bit sweet" and "We do not produce water. We are just porter of nature". Nongfu Spring is an expert in building emotional connection through advertising slogans. But apart from that, it’s also committed to innovation so as to bring new products and new packaging designs to consumers.

On August 17, 2015, Wu Xie went deep into the Changbai Mountain to bring Zhang Qiling home. So, the date stands for a big day for many “Rices”, namely The lost Tomb fans. Wu Xie and Zhang Qiling are two characters from the series of The Lost Tomb, which is a novel series first published on the Internet. Reputed as the masterpiece of Chinese publishing industry these years, The Lost Tomb has published 8 series with 9 books so far and long held the number one spot of major domestic book sales lists. It enjoys a large number of fans, who call themselves "Rices". Nongfu Spring had an insight into the complex of these fans and released a new version of natural mineral water with sports caps in collaboration with The Lost Tomb in the same year. The water source of this product also comes from Changbai Mountain, where the water is clear and sweet, containing potassium, calcium, sodium, magnesium, metasilicic acid and other minerals of human body needs.

Nongfu Spring has collaborated with The Lost Tomb in launching customized natural mineral water with sports caps for three consecutive years. As Reaction, the popular TV series adapted from The Lost Tomb, was launched in 2020, Nongfu Spring released a new version of natural mineral water for “Rices” in collaboration with Reaction. This version of natural mineral water has 8 different types. The bottle body is based on the beautiful illustrations of Changbai Mountain in spring, summer, autumn and winter. Four types are drawn from the Gift of Changbai Mountain - concept bottle in collaboration with The Lost Tomb Fans’ Festival, and the other four are in collaboration with Reaction. This is not the first time for Nongfu Spring to play with co-branding.

Nongfu Spring discovered the value of the unique and well-received comments section of Netease Cloud Music App. In 2017, Nongfu Spring launched a limited edition of Music Review Bottle, selecting 30 user comments and printing them on the bottle body of 400 million Nongfu Spring. It endowed each bottle of drinking water with a melody and a story, making the event marketing widely spread. After that, Nongfu Spring released nine limited editions of Bottle of the Imperial Palace in collation with Cultural Service Center of the Imperial Palace. The bottle body was printed with the portraits of emperor Kangxi, emperor Qianlong and emperor Yongzheng as well as their concubines corresponding to the historical background of their own.

In 2020, Nongfu Spring launched more than 100 million bottles of customized Bottle of Poetry, printing poems of children in the mountain areas on the bottle body with the aim to make more people appreciate the talents of these children and give attention to liberal education of left behind children in rural areas.

It is with such marketing creativity that Nongfu Spring attracts young people to join in these hot topics, and the connotation of the hot topics also brings new brand value to Nongfu Spring. For consumers, Nongfu Spring is no longer just a bottle of water, but a "friend" full of stories and historical competence.

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